About company

thousand m2
Area of the premises
thousand m2
Area of the building
Production lines
thousand m2
Warehouse area

MORACELL s.r.o. was established in 2000 as a distribution company. Initially, it focused on the wholesale of personal hygiene products, but thanks to its dynamic growth, it soon launched two production lines for toilet paper and kitchen paper towels. Currently, the company employs approximately 100 people. Brand name of our own product is Big Soft . We are increasingly promoting Big Soft not only on the Czech market, but also abroad - especially in Slovakia, in Germany, Austria, Bulgaria and the Baltic countries.

In 2018, the company invested in the construction of a new hall and a new production line, which was completed installed and launched at the end of the year.

From the second quarter of 2019, the second production line was put into full operation. By this strategic investment the  company has doubled its production capacity and by using the synergy effects of the operation of both lines, a significant increase was taking place increase production efficiency.

In 2020, Moracell became the significant part of the VelvetCARE group. This was very important step in linking the strategy VelvetCARE group and building a key position in Central and Eastern Europe. New cooperation has brought exchange of knowledge and experience in production and trade.

24 years on the Czech market



Moracell was established in 2000 as a purely trading company. Company operated in warehouses rented in Zaječí. Initially, it focused on the wholesale of personal care products. In the following years, the company transformed into a manufacturing and trading company.

A devastating fire in 2005 destroyed the leased premises, including the production lines. Subsequently, the company moved to Pohořelice and continued its wholesale activities there.





At the end of 2008, the company bought a 3-hectare plot of land for the construction of its own storage facilities in Žabčice. A year later, the construction of the first warehouse and the company's headquarters were completed.

A new production hall was approved in 2010. In May 2011, an automatic line for the production of toilet paper and kitchen towels was purchased.





During years 2016–2018, the company focused on strategic investment development and increasing production potential. The first step was to start another extension of warehouses with an area of about 50 thousand m2 in 2016.

The company left the leased storage premises in Nové Bránice and began storing the products in its own new premises. This has reduced logistics costs and rental costs.





The year of huge investments. A new storage hall for raw material was built, which was previously stored in the second ship of the production hall. With the release of this part of the production hall, space was created for the installation of a new production line, which was put into operation at the end of 2018.

At the beginning of 2019, the second production line was launched. With this strategic investment, the company doubled its production capacity. Utilizing the synergy of operation of both lines, production has become significantly more efficient.





In March 2020, the Polish company Velvet CARE sp. z o.o., one of the largest producers of hygiene products in Poland, bought 100% stake in MORACELL. This was an important step in linking the Velvet CARE Group's strategy and building a leading position in Central and Eastern Europe.

The company was undergoing an integration process with the parent company VelvetCARE. The company invested in streamlining production. New job positions were being created across the company.





In 2022, the company plans to start construction of a new production line and other warehouses.

Certificates and declarations

Velvet Care

The company Velvet CARE Sp. z o.o., one of th largest producers of paper hygiene products in Central and Eastern Europe, signed an agreement on January 23rd 2020, to purchase a 100% stake in a Czech company MORACELL s.r.o.


MORACELL has thus become part of the VelvetCARE group. This is an important step in interconnection VelvetCARE strategy and building a key position in Central and Eastern Europe. New The cooperation brought about an exchange of knowledge and experience in production and trade.

Velvet CARE was founded in August 2013, but its roots go back to 1897, when it was founded paper mills in Klucze. Over the last 20 years, the Klucze paper mills and the Velvet brand have undergone several ownership changes. From 1996 to 2013, the company was part of the American concern International Paper and then Kimberly Clark. Membership in international corporations has enabled management to gain know-how and a global view of the business.
Subsequently, the company Velvet CARE was founded in  2013. Since 2018, the company has a new majority shareholders - Abris Fund, a partner in further business development.

Přejít na