About company

thousand m²

Area of the premises

Employees

thousand m²

Area of the building

Production lines

thousand m²

Warehouse area

MORACELL s.r.o. was established in 2000 as a trading company. Since its inception, it has systematically developed into a significant manufacturer of hygienic paper products. Under its own brand, Big Soft, it has long been successful not only on the Czech market but also on foreign markets. Today, key export destinations include Slovakia, Germany, Austria, Bulgaria, and the Baltic countries. Thanks to its emphasis on quality, innovation, and reliability of supplies, the company has built a stable position among major suppliers in the Central and Eastern European region.

A significant milestone in the company's history was the year 2018, when MORACELL s.r.o. made extensive investments in expanding production and storage capacities. A new storage hall was built, and a new production line was installed, which entered trial operation at the end of the year. From the second quarter of 2019, the second production line was put into full operation, effectively doubling the company's production capacity. Thanks to the synergy of both lines, there was a significant increase in production efficiency, flexibility in production planning, and the ability to respond more quickly to market and customer demands.

In 2020, MORACELL s.r.o. became part of the VelvetCARE Group, which was part of the Abris financial fund, representing a crucial strategic step in the company's further development. Integration into a strong international fund brought closer alignment of strategies, sharing of know-how in production, trade, and innovation, and strengthening of the group's position in Central and Eastern Europe. This cooperation also opened new opportunities for further investments, modernization of technologies, and long-term sustainable growth for MORACELL. In 2024, the entire group was acquired by the Partners Group financial fund.

The year 2025 was exceptionally significant for MORACELL s.r.o. – the company celebrated a quarter-century since its founding. This jubilee was not only an opportunity to look back on the journey so far and the achievements reached but also an impulse for planning further development. During the year, a third hall was completed, and a new production line was installed, further strengthening the company's production and logistics capacities. These strategic investments enable the company to respond to growing demand in domestic and foreign markets, increase production flexibility, and create a stable foundation for further expansion within the VelvetCARE Group.

26 years on the Czech market

2026

MORACELL continues to develop its production capacities and innovations. It focuses on optimizing production, increasing efficiency and flexible response to customer needs.

MORACELL celebrated 25 years since its founding. The jubilee year was marked by significant innovations and strengthening of production capacities. In December, the company received permission for the trial operation of the 3rd production line.

2025

2024

The construction of the new NAVRÁTILOVÁ hall project continued in 2024. The company launched a massive online and television campaign for the Velvet brand.

This year has been the most successful year for the company so far. During the autumn, the construction of the third production and storage hall was started, which is another significant step not only in the development of the company, but also a step towards reducing costs when renting external warehouses. Overall, during 2023, MORACELL s.r.o. significantly strengthened its position both on the Czech market and in export destinations, primarily thanks to quality products, the right business strategy and marketing support.

2023

2022

At the beginning of 2022, the company's operations were strongly affected by the rising price of cellulose and, in particular, the beginning of Russian aggression in Ukraine, which affected not only the social and security situation in Europe, but also the price and availability of certain chemicals and packaging materials. Despite this, the company was able to meet key planned indicators.

The company was undergoing an integration process with the parent company VelvetCARE. The company invested in streamlining production. New job positions were being created across the company.

2021

2020

In March 2020, the Polish company Velvet CARE sp. z o.o., one of the largest producers of hygiene products in Poland, bought 100% stake in MORACELL. This was an important step in linking the Velvet CARE Group's strategy and building a leading position in Central and Eastern Europe.

At the beginning of 2019, the second production line was launched. With this strategic investment, the company doubled its production capacity. Utilizing the synergy of operation of both lines, production has become significantly more efficient.

2019

2018

The year of huge investments. A new storage hall for raw material was built, which was previously stored in the second ship of the production hall. With the release of this part of the production hall, space was created for the installation of a new production line, which was put into operation at the end of 2018.

The company left the leased storage premises in Nové Bránice and began storing the products in its own new premises. This has reduced logistics costs and rental costs.

2017

2016

During years 2016–2018, the company focused on strategic investment development and increasing production potential. The first step was to start another extension of warehouses with an area of about 50 thousand m2 in 2016.

A new production hall was approved in 2010. In May 2011, an automatic line for the production of toilet paper and kitchen towels was purchased.

2010

2008

At the end of 2008, the company bought a 3-hectare plot of land for the construction of its own storage facilities in Žabčice. A year later, the construction of the first warehouse and the company's headquarters were completed.

A devastating fire in 2005 destroyed the leased premises, including the production lines. Subsequently, the company moved to Pohořelice and continued its wholesale activities there.

2005

2000

Moracell was established in 2000 as a purely trading company. Company operated in warehouses rented in Zaječí. Initially, it focused on the wholesale of personal care products. In the following years, the company transformed into a manufacturing and trading company.

Certificates and declarations

Velvet Care

In 2020, MORACELL became part of the VelvetCARE Group, which represents a significant step in fulfilling the Group's long-term strategy and strengthening its core position in Central and Eastern European markets. This connection has brought about an intensive sharing of knowledge and experience in production, trade and process management.

The VelvetCARE Group was founded in 2013, but its history dates back to 1897, when the paper mill in Klucze was established. Over the last few decades, both the paper mill and the Velvet brand have undergone several ownership changes. From 1996 to 2013, the company was part of international corporations International Paper and subsequently Kimberly-Clark.

Operating within global corporations enabled the management to gain valuable know-how, international experience and a strategic view of the business. On these foundations, the VelvetCARE Group was built in 2013. In the following years, the Abris investment fund became its majority shareholder, contributing to the further dynamic development of the company.

Currently, the entire VelvetCARE Group is part of the portfolio of the global investment fund Partners Group, which creates a strong financial background for further growth, modernization of production and long-term strengthening of the Group's position on the European market.

At present, the VelvetCARE Group consists of four companies: Velvet CARE, MORACELL, Private Label Tissue and Italian Paper.