MORACELL continues to develop its production capacities and innovations. It focuses on optimizing production, increasing efficiency and flexible response to customer needs.

MORACELL celebrated 25 years since its founding. The jubilee year was marked by significant innovations and strengthening of production capacities. In December, the company received permission for the trial operation of the 3rd production line.

The construction of the new NAVRÁTILOVÁ hall project continued in 2024. The company launched a massive online and television campaign for the Velvet brand.

This year has been the most successful year for the company so far. During the autumn, the construction of the third production and storage hall was started, which is another significant step not only in the development of the company, but also a step towards reducing costs when renting external warehouses. Overall, during 2023, MORACELL s.r.o. significantly strengthened its position both on the Czech market and in export destinations, primarily thanks to quality products, the right business strategy and marketing support.

At the beginning of 2022, the company's operations were strongly affected by the rising price of cellulose and, in particular, the beginning of Russian aggression in Ukraine, which affected not only the social and security situation in Europe, but also the price and availability of certain chemicals and packaging materials. Despite this, the company was able to meet key planned indicators.

The company was undergoing an integration process with the parent company VelvetCARE. The company invested in streamlining production. New job positions were being created across the company.

In March 2020, the Polish company Velvet CARE sp. z o.o., one of the largest producers of hygiene products in Poland, bought 100% stake in MORACELL. This was an important step in linking the Velvet CARE Group's strategy and building a leading position in Central and Eastern Europe.

At the beginning of 2019, the second production line was launched. With this strategic investment, the company doubled its production capacity. Utilizing the synergy of operation of both lines, production has become significantly more efficient.

The year of huge investments. A new storage hall for raw material was built, which was previously stored in the second ship of the production hall. With the release of this part of the production hall, space was created for the installation of a new production line, which was put into operation at the end of 2018.

The company left the leased storage premises in Nové Bránice and began storing the products in its own new premises. This has reduced logistics costs and rental costs.

During years 2016–2018, the company focused on strategic investment development and increasing production potential. The first step was to start another extension of warehouses with an area of about 50 thousand m2 in 2016.

A new production hall was approved in 2010. In May 2011, an automatic line for the production of toilet paper and kitchen towels was purchased.

At the end of 2008, the company bought a 3-hectare plot of land for the construction of its own storage facilities in Žabčice. A year later, the construction of the first warehouse and the company's headquarters were completed.

A devastating fire in 2005 destroyed the leased premises, including the production lines. Subsequently, the company moved to Pohořelice and continued its wholesale activities there.

Moracell was established in 2000 as a purely trading company. Company operated in warehouses rented in Zaječí. Initially, it focused on the wholesale of personal care products. In the following years, the company transformed into a manufacturing and trading company.